Mulligan's Grooming Co. Logo System

Logo design for a men’s grooming brand for golf enthusiasts ?

The client envisioned a friendly, yet unconventional logo that reinforces the brand’s key message.

?? I created a mascot of a bear golfer in 70s golf attire. He’s standing at ease because we wanted to stay away from the mid-swing position so many golf-themed logos have.

The graphic is paired with a playful hand-drawn script and a clean, modern sans serif.

As for the color palette, it’s inspired by the Wes Anderson film Rushmore ??

What’s your favorite logo variation out of the bunch?

?? Let me know in the comments below!