Artifact Rebrand

When our partnership began, Artifact’s unique capabilities — authenticity, anticipation, action — weren’t resonating clearly in its brand.

As a company that pivoted from building qualitative research and data collection tools to pioneering new ways of helping companies bolster brand loyalty, Artifact partnered with Focus Lab to create a strategic look, feel, and story to match the deep value they bring to their users, and their customers.

It was an honor to collaborate with the Artifact team on:

→ Brand Strategy

→ Verbal Identity

→ Visual Identity

→ Brand Support

→ Web Design

Click here to view the full case study.

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Focus Lab + Odi
Global B2B brand experts.

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