SMW: Smartwatch NFT Customization

Smartwatch functionality meets the distinct identity of NFTs.

Your watch is more than a tool for time—it’s a statement of who you are.

Ricardo Guadalupe, Hublot CEO, said:

“The luxury industry must always reinvent itself. Hublot is constantly seeking innovation and newness…We would like our products to be a reflection of the new ways we are experiencing luxury.”

SMW is building the first multi-chain NFT digital watch. It’s only a matter of time accessories like this become the new norm.

A blueprint for the new standard in luxury personalization and digital identity.

Check out the full case study

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